Sales and Merchandising Manager
2 weeks ago
About the Position
The Director, Trade Marketing & Category Management is part of McCormick's Canadian Consumer Products Division and reports to the VP of Canadian Sales and NA Retail Operations. This role plays a key part in shaping and executing strategic plans while ensuring alignment with business needs and performance goals.
Responsibilities
- Lead the development and execution of go-to-market strategies and annual plans, aligning category, brand, shopper, and customer initiatives to drive mutual growth and achieve business objectives.
- Empower the Category Management team as thought leaders for Sales and customer partners, supporting the development and execution of national, regional, and customer strategies focused on assortment, space optimization, pricing, promotions, and merchandising solutions.
- Guide Sales Operations in leading the forecast while contributing to Integrated Business Planning (IBP) and annual planning, serving as the primary link between Sales, Marketing, and Supply Planning.
Requirements
- 10+ years of experience in the CPG industry, with proven expertise in Sales Account Management, Trade Marketing, and Category Management.
- Strong strategic thinking and thought leadership capabilities.
- Demonstrated ability to collaborate cross-functionally with Sales, Marketing, Finance, Shopper Insights, and Supply Planning teams.
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