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Email Marketing Specialist

1 month ago

Markham, Ontario, Canada Support Services Office Full time
About the Role

We are seeking a highly skilled Email Marketing Manager to join our Support Services Office team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive growth marketing strategy that drives engagement and conversion.

Key Responsibilities
  • Develop and execute email marketing campaigns that drive results and meet business objectives
  • Manage and maintain our marketing databases, ensuring data quality and integrity
  • Design and implement targeted nurture campaigns to educate and engage prospects
  • Monitor and analyze email performance data to optimize campaigns and improve ROI
  • Collaborate with internal stakeholders to align marketing efforts with business goals
  • Stay up-to-date with the latest marketing trends and technologies, including CRM and marketing automation
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in lifecycle/email marketing, lead nurturing, and marketing automation
  • Excellent knowledge of Google Analytics and KPI analysis
  • Experience with database management, cleanup, and list segmentation
  • Strong understanding of acquisition, engagement, and retention campaigns
  • Experience with marketing automation tools like Hubspot and creative software
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking for a new challenge, we encourage you to apply.