Effective Content Strategist for Public Education

1 week ago


Edmonton, Alberta, Canada Government of Alberta Full time

As a Government of Alberta employee, you will play a vital role in shaping the public image of the Automobile Insurance Rate Board (AIRB) and contributing to driver education across Alberta.

We are seeking an experienced Social Media & Communication Advisor who can develop impactful content that informs and empowers Alberta's 3.5 million drivers. In this role, you will create and manage engaging text, image, and video content across AIRB's social media platforms, driving awareness about essential driver education resources.

Key Responsibilities:
  • Content Creation Strategy: Design and implement creative content that resonates with diverse audiences across AIRB's social media channels, including original text, graphics, and video materials focused on auto insurance education.
  • Engagement Monitoring: Use key performance indicators (KPIs) to monitor, track, and report on engagement metrics, helping to refine and optimize future content.
  • Content Calendar Management: Develop and maintain an editorial calendar, ensuring timely, relevant, and consistent communication across all channels.
  • Community Engagement: Actively moderate social channels to gather user feedback, respond to inquiries, and identify topics for future content, nurturing a supportive online community.
  • Stakeholder Collaboration: Work closely with internal and external stakeholders to create presentations, key messages, and blog content that communicate AIRB's driver education initiatives to a wide range of audiences.
  • Trend Analysis: Monitor industry trends and social media performance, contributing insights to adjust content strategies and address emerging topics that impact Alberta drivers.

This is a unique opportunity to engage in impactful work that directly contributes to public service by creating content aimed at enhancing the education and safety of Alberta's drivers. You will have the chance to grow professionally within a regulatory environment, gaining valuable hands-on experience alongside seasoned experts in communications, policy, and industry relations.

What We Offer:
  • A competitive salary range of $85,000 - $110,000 per year, depending on experience.
  • A comprehensive benefits package, including health, dental, and vision coverage.
  • The opportunity to work in a collaborative and supportive environment, connecting with AIRB staff, industry associations, and national rate regulators.
  • Professional growth and development opportunities, including training and mentorship programs.
  • A dynamic and inclusive workplace culture that values diversity and promotes work-life balance.


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