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Global Marketing Strategist

2 months ago

Vancouver, British Columbia, Canada Devsinc Full time

{"h1": "Head of Global Marketing", "p": "Devsinc, a leading software development agency, is seeking a seasoned marketing leader to drive business growth and market expansion. As Head of Global Marketing, you will oversee our go-to-market engine, scaling our marketing team, driving lead and revenue growth, and ensuring alignment with our overall business objectives.", "ul": [{"li": "Develop and implement a comprehensive marketing strategy to expand the marketing funnel and establish scalable processes for growth."}, {"li": "Create and manage content marketing and paid activities across the organization, ensuring all marketing efforts are aligned with Devsinc's business goals."}, {"li": "Enhance the website for clarity, user experience, and brand alignment, and continually improve our messaging to better connect with target customer profiles."}, {"li": "Conduct in-depth research on competitors to refine market positioning and develop strategies to expand the marketing funnel."}, {"li": "Transform the website into a lead generation hub with targeted landing pages and CTAs, and launch hyper-personalized marketing campaigns targeting specific segments."}], "h2": "Requirements", "ul": [{"li": "Proven track record of success in a senior marketing leadership role, preferably within the technology or software development sector."}, {"li": "Experience in managing and scaling marketing teams, with strong strategic thinking and analytical skills."}, {"li": "Excellent leadership and team management skills, with a focus on mentoring and developing high-performing marketing teams."}, {"li": "Strong understanding of CRM systems and marketing automation tools, and exceptional communication and interpersonal skills."}, {"li": "Must be a Canadian National or have an active work permit."}], "h2": "Benefits", "ul": [{"li": "Competitive salary with a performance-based incentive plan, and an initial budget to hire and support two sales development specialists."}, {"li": "Comprehensive benefits package including health, dental, and vision insurance, and opportunities for professional growth and advancement within a supportive and innovative environment."}, {"li": "Vacation policy and a collaborative workplace culture, with opportunities to shape the future of Devsinc as a key member of the leadership teams."}]