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Senior Product Manager
1 month ago
We're on a mission to democratize phone service and break down barriers to communication. As a Senior Product Manager on our Revenue Pod, you'll play a pivotal role in optimizing upsells and in-app purchases for our mobile app, ensuring subscribers fully understand the value they unlock when they pay.
What You'll Own:- Strategic Vision & Execution: Develop and execute a clear monetization product strategy from conception to market, with significant autonomy to set direction and influence company-wide priorities.
- High-Performance Team Leadership: Build and mentor a cross-functional team of top performers, fostering a high-energy, collaborative, and results-driven environment where creativity and calculated risk-taking thrive.
- Upsell & In-App Purchase Optimization: Lead an agile team in creating, testing, and optimizing innovative upsell features and in-app purchase opportunities, championing a culture of continuous experimentation, learning, and iteration to maximize conversion rates and revenue.
- Monetization Pipeline: Create a robust process for ideation, prioritization, and development of new revenue-generating features that add customer value while driving upsells and in-app purchases.
- Data-Driven Decision Making: Own the outcomes, key metrics, and OKRs to measure success for monetization efforts, developing sophisticated experimentation frameworks to rapidly validate ideas and drive continuous improvement in conversion rates and average revenue per user (ARPU).
- Voice of the Customer: Become an expert in the needs and behaviors of our users, particularly those likely to make in-app purchases, advocating for a user-centric approach that balances monetization and retention goals while ensuring every subscriber touchpoint is delightful and improves overall user satisfaction.
- Executive Partnerships: Manage stakeholder expectations and collaborate directly with C-level executives to drive clarity and alignment with our company strategy, having a visible and influential seat at the table shaping TextNow's monetization future.
- Seasoned Mobile Monetization Expert: 7+ years of experience including a record of accomplishment in launching and optimizing revenue-driving mobile user experiences, particularly in-app purchases and upsell flows, at scale.
- Exceptional Communicator: Comfortable with ambiguity who can influence and align stakeholders across all levels of the organization, including Product, Design, Engineering, Data, Quality Assurance, Marketing, User Research, Legal, Finance, and business development partners.
- Accept the Challenge: A positive, high-energy leader who instills a sense of urgency and excitement in their team to drive monetization goals.
- Experimentation Evangelist: A champion of prototyping and experimentation who thrives in a fast-paced environment, fostering an environment where creativity and calculated risk-taking are encouraged to optimize conversion funnels.
- Mobile Monetization Master: Deeply knowledgeable about mobile ecosystems, user engagement and pricing strategies, and monetization best practices, particularly in freemium and in-app purchase models.
- Full-Cycle Ownership: Proven ability to lead the product development lifecycle articulating what and why to your pod and stakeholders, from concept to launch and integration into the core app.
- Bonus Points: Experience with subscription models, dynamic pricing, and personalized offer strategies will help you thrive.