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Marketing Director

2 months ago

Brampton, Ontario, Canada Yankee Candle Full time
Job Title: Sr. Manager, Marketing – Home & Commercial

Job Summary:

We are seeking a highly experienced Sr. Manager, Marketing to lead our marketing efforts for the Home & Commercial segment. The successful candidate will be responsible for developing and executing marketing strategies that drive business growth and profitability.

Key Responsibilities:

  • Develop and implement global brand strategies for the segment, including brand positioning, brand architecture, and product assortment.
  • Lead the team in preparing the annual business plan and gain BU CEO approval.
  • Drive the P&L statement through strong financial management, improved profitability targets, cost cutting, and complexity reduction.
  • Translate business priorities into brand objectives, strategies, and plans, and inspire and delight consumers through product performance, pricing, and positioning.
  • Manage P&Ls, including pricing, cost reduction, inventory management, financial risk management, and marketing and promotion expense.
  • Generate a 3-Year Innovation Pipeline by leading the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines.
  • Develop an omnichannel strategic plan, identifying where to play and how to win, and design appropriate product assortments per channel with compelling key feature/benefit claims.
  • Drive impactful omnichannel brand communication, defining the brand personality, key messaging vehicles, and brand image guidelines.
  • Develop effective omnichannel promotional strategies, including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives, and impactful packaging graphics/messaging.

Requirements:

  • A four-year University degree with a focus on business, marketing, or related field, MBA preferred.
  • 10+ years of brand management experience, including deep marketing, innovation, and general management experience.
  • Minimum 5 years' experience managing a team, with the ability to attract and retain top talent.
  • Industry experience in CPG and hardlines, with proven ability to be successful with both.
  • Prior demonstration of being a brand steward, building and implementing brand architecture, and driving brand value across all consumer channels.
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks).
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results, and competitor/category actions to drive leadership brand sales.
  • Proven success leading and seeking the input of the team, while guiding everyone to be better at what they do and how they perform.

What We Offer:

We offer a dynamic and supportive work environment, competitive compensation and benefits package, and opportunities for professional growth and development.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and cover letter, to [insert contact information].