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Digital Media Specialist

2 weeks ago


Toronto, Ontario, Canada Fuse Marketing Group Inc Full time

Fuse Marketing Group Inc is an independent, full-service creative agency that turns heads by creating work that gets noticed and brands that get adored.

About Us

We are a collective of talented individuals who thrive on common sense and wonder. Our mission is to change perceptions, behavior, and the rules through exceptional digital campaigns.

Job Description

The Platform Specialist will act as the agency's expert in platform operations, working closely with the Media team to grow the FUSE Create Media brand and overall agency business.

Responsibilities include:

  • Setting up platforms for programmatic and paid social media campaigns across various channels.
  • Building and maintaining creative assets, including uploads and QA processes.
  • Tracking and analyzing campaign performance using Google Analytics and other tools.
  • Reviewing landing pages for user experience and suggesting optimization opportunities.
  • Pulling weekly reports and generating end-of-campaign insights.

Requirements include 2+ years of previous digital media experience, proficiency in paid digital media channels, and strong analytical skills. Experience with industry-specific systems and tools, such as Google Ads and Facebook Business Manager, is also required.