Marketing Strategic Planner
2 weeks ago
At Mackenzie Investments, we are committed to helping Canadians achieve their financial goals. As a Marketing Creative Lead, you will play a pivotal role in developing effective marketing plans and strategies that align with our corporate goals and objectives.
About the RoleWe are seeking an experienced Marketing Creative Lead to join our team. In this role, you will be responsible for providing planning and strategic support in preparing business cases, implementing marketing tactics, and leading industry/market reviews in support of our distribution efforts.
Duties and Responsibilities- Support the creation, management, and execution of strategic marketing plans for broad scope multi-channel and multi-segment initiatives across multiple product lines.
- Cross-functionally coordinate with internal teams to align marketing plans with enterprise goals and objectives.
- Build and maintain close relationships with key business partners, both inside and outside of marketing, to understand and influence their strategies and priorities.
- Translate the strategic marketing plan into tactical plans inclusive of content, campaigns, editorial, digital, and media.
- A deep understanding of the MS Office Suite, especially Excel and PowerPoint.
- 3+ years of increasing experience in product marketing/ETF experience in progressive, data-driven organizations.
- Experience in financial services, organizations with a distributed sales force.
Mackenzie Investments offers a competitive salary range of $80,000 - $110,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including health and dental insurance, retirement savings plan, and paid time off.
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