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Category Management Analyst
2 months ago
We are seeking a highly skilled Category and Retailer Management Analyst to join our team at The J.M. Smucker Co. This role will play a critical part in driving business results through the activation of category insights at our key accounts.
Key ResponsibilitiesThe successful candidate will be responsible for creating customer-specific category deliverables, combining various data sources to draw insights and presenting implications and opportunities. They will also work closely with Account Managers to support business initiatives and overall sales targets.
Data Mining & Story Creation
- Create data stories that address JM Smucker focus areas and external business pressures, including price, promotion, distribution, assortment, and merchandising.
- Connect the dots to draw insights from the data and present the implications/opportunities.
- Uncover and develop actionable category opportunities and insights in relation to listings, pricing, assortment, merchandising, and promotion to drive category results.
- Use a category-centric approach in supporting product launches and/or line extensions.
- Identify trends and impact of promotions and distribution opportunities.
- Provide planogram analysis, including space to sales, SKU productivity, and listing/delisting recommendations.
The Customer
- Build relationships with our Retailers through providing non-biased insights, strategies, and effective category plans to drive business results.
- Leverage our knowledge of our categories, consumers, and shoppers in building opportunities during Joint Business Plans and Category Reviews.
- Integrate shopper-centric insights into customer presentations.
- Attend and present at customer & sales meetings.
Internally
- Work closely with Account Managers to support their business initiatives and overall sales targets.
- Build cross-functional relationships with Category Strategy and Shopper Insights Analysts.
We are looking for a candidate with a relevant degree, diploma, or equivalent experience. 2+ years of relevant experience in Consumer-Packaged Goods is an asset. Category Management, Account Manager, or Sales Rep experience is also an asset.
The ideal candidate will have effective communication and technical skills, with the ability to create presentation-ready customer decks using PowerPoint. Familiarity with data mining tools such as NielsenIQ, Circana, Dunnhumby, Retail Link, or JDA is an asset.
We are committed to a diverse and inclusive workplace and are an equal opportunity employer. If you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted.
