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Marketing Director

2 months ago

Edmonton, Alberta, Canada GROW Women Leaders Full time
About the Role

GROW Women Leaders is seeking a highly skilled Marketing Manager to join our team. As a key member of our organization, you will be responsible for developing and executing strategic marketing plans to drive business growth and brand awareness.

Key Responsibilities
  • Marketing Strategy Development: Develop and implement comprehensive marketing strategies that align with the company's overall objectives and business goals.
  • Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns, including digital, print, social media, email, and events.
  • Brand Management: Oversee the development and execution of the company's brand strategy, ensuring consistent messaging and visual representation across all marketing materials.
  • Market Research: Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies and decisions.
  • Team Leadership: Lead the marketing team in responding to any public relations issues or crises, ensuring effective communication and brand protection.
  • Budget Management: Develop and manage the marketing budget, ensuring that resources are allocated efficiently to maximize return on investment (ROI).
Requirements
  • Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).
  • Experience: 5+ years of experience in marketing, with a proven track record of managing successful marketing campaigns.
  • Skills: Strong knowledge of digital marketing, social media, content marketing, and branding; experience with marketing analytics tools; excellent leadership and team management skills; exceptional written and verbal communication skills; ability to think strategically and creatively.