Digital Marketing Specialist

2 weeks ago

Toronto, Ontario, Canada pt Health Full time
Demand Generation Specialist - Talent Acquisition

At pt Health, we're looking for a skilled Demand Generation Specialist to join our Talent Acquisition team. As a key member of our team, you'll be responsible for developing and executing strategies to attract top talent and drive business growth.

About the Role:

Demand Generation

  • Lead inbound recruitment: Apply your expertise to ensure an efficient, transparent, effective, inclusive, and equitable candidate experience.
  • Practice inbound marketing and SEO, and get your content found when and where people are searching.
  • Contribute to an annual demand generation plan, working closely with the Senior Manager, Talent Acquisition, and Senior Director Talent and Employee Experience.
  • Manage a number of existing demand-generation pathways to review performance, optimize conversion, and collaborate with multiple stakeholders to ensure ongoing success and opportunity identification.
  • Collaborate with Operations and Business Segment leads to measure success of demand-generation pathways, communicate with internal teams on its success, and identify further initiatives that aim to improve conversion.
  • Explore opportunities for new pathways and lead efforts to evaluate the value of channels, including directory listings, partnerships, community relationships, job boards, media, etc.

Funnel Optimization

  • Develop and oversee a number of initiatives to drive increased activity across demand-generation pathways you own.
  • Identify various opportunities to improve action and conversion along each funnel and lead short and long-term projects to explore requirements and estimated costs to acquisition.
  • Support the implementation of integrated campaigns.

Analytics & Reporting

  • Oversee lead generation dashboard and develop a set of KPIs to regularly report on progress.
  • Create and share a dashboard with MOM, QOQ, YOY trends.
  • Assess and create mechanisms to track usage of system tools in support of demand gen efforts, including LinkedIn Recruiter, Indeed, Glassdoor, CRM, CMS, careers site, landing pages, etc.
  • Use Google Analytics to optimize the candidate experience and increase CTA conversions.

Preferred Qualifications/Experience:

  • A university or college degree, preferably with a background in marketing and business.
  • 3+ years of proven experience in a demand-generation or similar role, with an emphasis on meeting objectives and revenue targets.
  • Experience building a multitude of marketing and stakeholder reports, including dashboards, KPI reporting, trend analysis, channel performance. Expert knowledge of Excel required. Knowledge of BI tools and SQL queries or similar.
  • Strong communication skills, both written and verbal, with experience conducting meetings, facilitating discussion, preparing, and speaking to reports.
  • Highly organized and able to keep on task and self-manage to ensure all deliverables are on time.
  • Strong ability to work collaboratively with a variety of stakeholders and lead a range of projects.
  • Experience working in a matrix organization.

Enable the Team to Win:

  • Educate and enable recruiters on how to tell our story effectively to attract and nurture candidates.
  • Campaign management, programs, and events from strategy to execution that build brand awareness and generate qualified leads.

What's in It for You?

Ownership and Influence:

A high-visibility role in a fast-growing organization acquiring talent with strong management and operational excellence skillsets. We are growing, and with that comes the opportunity to reimagine work alongside internal and external stakeholders in the organization. It can get hectic, and you will be supported with leaders, top-of-line tools, and resources to apply your skills and keep projects streamlined and on track.

Impact:

Make an impact in connecting healthcare for all Canadians.

The pt Health Difference:

We care for your health and wellness:

  • GoodLife Gym Corporate Discount Membership.
  • Flexible Benefits, including health and dental choices.
  • Insurance, Life, ADD, Travel.
  • Telus Health Employee Assistance Program.
  • People Connect Mental Health Platform.
  • Preferred Provider Pharmacy Program.
  • 3-week paid vacation.
  • 3 wellness days.

Financial wellness too:

  • WorkPerks: Discounts to help you and your family save on life's essentials, comforts, and joys.
  • Shoppers Drug Mart Colleague discount of 30% every time.
  • Employee Stock Purchase Plan up to 5% of base compensation, plus share growth, dividends, and TFSA available.
  • Group RRSP (employee-only contribution).

Grow personally and professionally with us:

  • Women's Education Fund covers the cost of tuition up to $5,000 each recipient.
  • A variety of internal training and development opportunities.
  • Annual continuing education allowance of $1500.
  • A growing capability in management and operational excellence.
  • Nationally recognized brand with a strong digital presence.

Accessibility:

Lifemark welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Email us at talent at pthealth.com.

Inclusion:

Lifemark promotes equal employment opportunities for all job applicants, including those self-identifying as a member of the following groups: Indigenous peoples, Newcomers to Canada, and Visible minorities.

Visit pthealth.com for more information about the company.

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