Social Media Marketing Specialist

4 days ago


Vancouver, British Columbia, Canada Autodesk Full time

Job Opportunity

We are seeking a skilled Social Media Coordinator to join our Global Employer Brand team at Autodesk. As a key member of our team, you will play a crucial role in strengthening and increasing awareness of our employer brand and culture externally to attract top talent.

Key Responsibilities

  • Develop and implement social media strategies to maintain our online presence on platforms like Instagram, LinkedIn, Facebook, and X, focusing on telling engaging stories and attracting talent.
  • Support social listening, responding, and testing strategies for integrated marketing campaigns across social and digital platforms.
  • Coordinate and manage story sourcing efforts among employees to create content for external sharing.
  • Research, track, and analyze consumer behaviors and trends, implementing research into social media marketing campaigns.
  • Conduct A/B testing for ad creatives to optimize performance and enhance engagement.
  • Implement data-driven insights to refine and iterate on creative elements.
  • Define and track metrics related to recruitment marketing outcomes, identifying opportunities for ongoing improvement, content, and tactics.

Requirements

  • 3+ years of social media marketing experience, ideally specializing in talent acquisition and recruitment.
  • Understanding of the recruitment process and candidate journey.
  • Experience with digital marketing channels (CRM, email, app, affiliate, social media).
  • Team player with the ability to collaborate effectively with cross-functional teams.
  • Excellent verbal and communication skills.


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