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Senior Director, Strategic Partnerships
1 week ago
The Senior Director, Strategic Partnerships will be responsible for developing and maintaining key Enterprise marketing partner relationships to enhance promotion and visibility, meet partner objectives, and increase revenue for the MLS Soccer League. This role will focus on improving MNT's marketing partnership infrastructure, identifying efficiencies and best practices, with a strong focus on driving business opportunities for new and existing partnerships.
Duties and Responsibilities- Develop, maintain, and grow strategic relationships with Liga MX, FMF, Concacaf and SUM partners and supporting agencies fostering innovation, return on investment, and client service.
- Manage the planning cycle and strategic planning for key partners by developing and implementing a business plan for each partner.
- Identify insights, create a vision, and articulate a strategy on how to approach each partner's business within their portfolio and how to grow that business.
- Lead renewal and upsell strategies for portfolio of partners that deliver on both brand and business objectives that ultimately grow existing partnership and overall business and revenue.
- Own and foster senior partner relationships to understand business goals and objectives.
- Fiscal oversight of partners activation budgets, ensuring sponsor's promotional activities are within budget.
- Manage a team that serves as a primary contact for SUM partners, responsible for delivering overall contractual assets and driving business solutions based on partners' objectives.
- Establish metrics to measure partnership success and ensure delivery.
- Thorough understanding of partner business and competitive space.
- Provide issue resolution for partner programs at a high level as needed.
- Collaborate with internal departments to deliver partner programming.
- Manage direct reports in day to day, performance planning, coaching/mentoring/growth, and team morale.
- Lead special projects as requested – Hospitality, Partner Summit, etc.
- Track partner investments and contractual media spends and strategize effective ways to potentially grow revenue.
- Deliver recaps of marketing programs and annual partnership at high level meetings.
- Oversight of team travel.
- Cultivate proactive relationships with all internal and external constituents to provide a perspective to the issues and opportunities that face each group.
- Use both qualitative and quantitative research to support efforts to further distinguish the benefits of associating with SUM.
