Visual Communications Specialist
3 weeks ago
About XSENSOR Technology Corporation
XSENSOR Technology Corporation is a global leader in Intelligent Dynamic Sensing, providing innovative solutions to enhance comfort, performance, and safety. With over 25 years of experience, XSENSOR has set the benchmark for precise sensor accuracy and superior image quality.
The Opportunity
We are seeking a skilled Graphic Design & Marketing Specialist to create impactful marketing content and manage our social media presence. This role plays a pivotal part in shaping our demand-generation strategies, collaborating with cross-functional teams, and effectively communicating our products across various channels.
Key Responsibilities
- Utilize Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere) to design and produce high-quality visual content, including brochures, case studies, datasheets, infographics, product videos, and sales decks.
- Maintain consistency across all materials to align with XSENSOR's brand messaging and value propositions.
Social Media Management
- Lead the strategy, content creation, and execution of social media campaigns to drive engagement and increase visibility.
- Manage content calendars to ensure a consistent and impactful online presence.
Content Development
- Write and produce persuasive marketing content across multiple formats, balancing technical detail with accessible narratives.
- Ensure all content resonates with our target audiences, showcasing our expertise and innovations.
Qualifications & Skills
Core Competencies
- Exceptional graphic design and video production skills, with a strong portfolio demonstrating expertise with Adobe Creative Cloud.
- Excellent copywriting skills, with the ability to write engaging content for diverse formats and audiences.
- Familiarity with marketing tools, such as HubSpot, Salesforce, Vidyard, or Webflow, with a willingness to enhance your expertise.
Additional Qualifications
- Minimum of three years of experience in a marketing or content-focused role, preferably in a B2B technology company.
- Degree in Graphic/Information/Visual Design, Marketing, Communications, Journalism, Business, or a related field.
Estimated Salary: $70,000 - $90,000 per year
This position is based onsite at our headquarters in Calgary, AB, Canada. Candidates must be able to work full-time from the office.
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