Digital Marketing Campaign Specialist

8 hours ago

Toronto, Ontario, Canada Capgemini Full time

About Capgemini:

Capgemini is a global leader in consulting and digital transformation. We help our clients navigate the challenges of digital disruption and take advantage of new opportunities.

Job Summary:

We are seeking an experienced Digital Marketing Campaign Specialist to join our team in Toronto. As a key member of our marketing team, you will be responsible for designing, building, and optimizing complex marketing campaigns using Adobe Campaign Classic.

Responsibilities:

  • Design and develop targeted marketing campaigns that drive engagement and conversion rates
  • Collaborate with cross-functional teams to gather requirements and translate them into effective marketing strategies
  • Analyze campaign performance and provide insights and recommendations for continuous improvement
  • Maintain data integrity and ensure compliance with industry standards and regulations

Requirements:

  • Bachelor's degree in Computer Science, Marketing, or related field
  • Minimum 3 years of hands-on experience with Adobe Campaign Classic
  • Proficiency in other Adobe Marketing Cloud technologies such as Adobe Analytics, Adobe Target, and Adobe Experience Manager
  • Strong analytical and problem-solving skills

Estimated Salary Range: $80,000 - $110,000 per year, depending on experience

Benefits:

  • Collaborative and dynamic work environment
  • Flexible work options enabling time and location-based flexibility
  • Comprehensive benefits program (Health, Welfare, Retirement and Paid time off)
  • Other perks and wellness benefits like discount programs, and gym/studio access

Location: Toronto

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