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Digital Content Strategist

1 month ago

Old Toronto, Canada Scotiabank Full time

We are seeking a skilled Digital Content Strategist to join our team at Scotiabank. In this role, you will have the opportunity to work on a variety of projects that involve creating engaging and informative content for our customers.

About the Role
  • This is a senior-level position that requires a strong understanding of digital marketing principles and experience in creating high-quality content.
  • You will be responsible for developing and implementing content strategies that align with our business goals and objectives.
  • As a key member of our team, you will work closely with cross-functional teams to ensure that all content is accurate, timely, and meets the needs of our customers.
Main Responsibilities
  • Develop and implement content strategies that drive engagement and conversions.
  • Create high-quality content, including blog posts, social media posts, and email newsletters.
  • Collaborate with designers, developers, and other stakeholders to ensure that all content is visually appealing and easy to use.
  • Analyze data and metrics to measure the success of our content efforts and make recommendations for improvement.
  • Stay up-to-date with industry trends and best practices in digital marketing and content strategy.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 5 years of experience in digital marketing and content creation.
  • Strong understanding of digital marketing principles, including SEO, social media marketing, and email marketing.
  • Excellent writing and communication skills.
  • Ability to work independently and as part of a team.
  • Familiarity with content management systems (CMS) and other digital tools.
What We Offer
  • A competitive salary range of $90,000 - $110,000 per year, based on experience.
  • A comprehensive benefits package, including health, dental, and vision insurance, as well as a retirement savings plan.
  • The opportunity to work with a talented team of professionals who are passionate about creating engaging and informative content.
  • Ongoing training and development opportunities to help you grow your skills and advance your career.
About Scotiabank

Scotiabank is one of North America's premier financial institutions, with operations in over 50 countries worldwide. We are committed to providing exceptional customer service and creating innovative solutions that meet the evolving needs of our customers.