Digital Data Insights Specialist
6 days ago
About Tribute Technology:
We are a market leader in the US and Canada, with global expansion plans and a growing international team. Our mission is to help communities celebrate life through innovative technology solutions.
About the Role:
We are seeking an Ecommerce Data Analyst II - Experimentation & Analytics to drive data-informed decisions through A/B testing, conversion optimization, and analytics. You will work closely with key stakeholders to translate data into insights, supporting our strategic goals in improving user experience and conversions across digital platforms.
Key Responsibilities:
- Collaborate with analytics, product, UX, and engineering teams to track, analyze, and refine A/B tests using tools such as GA4, Optimizely, PowerBI, Looker, and Google Tag Manager.
- Assist in test design and interpret results from multiple sources using various techniques, including multi-variate regression, A/B testing, qualitative analytics, and more.
- Provide Big Query support for SQL-based analysis of GA4 Data.
- Analyze user behavior across digital channels to identify patterns and suggest optimizations.
- Interpret eCommerce funnel metrics into actionable recommendations to boost conversion rates and engagement.
- Develop dynamic reporting dashboards and maintain documentation of A/B test results and insights for easy reference and iterative learning.
- Identify and implement process improvements, troubleshoot tracking issues, and optimize eCommerce data collection strategies for deeper insights.
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