Reserve Portfolio Activation Specialist
4 weeks ago
Overview
As a Reserve Activation Manager, you will be responsible for executing the reserve strategy at the account level, building relationships with key off-premise decision makers, and educating them on reserve brand features and benefits to drive sales in strategically important image accounts. This role requires a passion for the Reserve portfolio, strong brand knowledge, and excellent communication skills.
Key Responsibilities
- Activate reserve brands at key retail accounts
- Support the evaluation and selection of key market accounts
- Recruit brand advocates among key store staff and build relationships with them
- Coordinate and execute consumer samplings and educational sessions with key retail stores
- Execute educational brand sessions for key account staff along with tastings
- Execute Spirit Consultation Sessions with key retail outlet staff
- Support in the planning and execution of promotional activities at select sponsorship events
- Work closely with the BBG sales team to ensure strong communication of weekly schedule and activities
- Create a public profile and presence through various social channels to elevate the image of reserve brands and key retail accounts
- Manage budgets and ensure full spend is utilized to achieve goals
- Competitive reporting via BBG proprietary sales force automation tool
- Track and achieve assigned set of monthly KPIs
- Complete in-person and online brand and activation training within set timelines
Qualifications
- Bachelor's degree required
- 3+ years of sales experience, with preference for history in the spirits industry
- Demonstrated ability to manage significant marketing and promotional budgets
- Ability to manage multiple stakeholders, internal and external while building relationships
- Excellent communication skills: verbal, listening, and written
- Strong organizational and multi-tasking capabilities
- Excellent promotional and analytical background
- Seek out new ideas, exhibit initiative, and be proactive
- Demonstrated capability in training
- Knowledge of Liquor Board Regulations, market trends, and competition
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