Reserve Portfolio Activation Specialist

4 weeks ago


Surrey, British Columbia, Canada Breakthru Beverage Group Full time

Overview

As a Reserve Activation Manager, you will be responsible for executing the reserve strategy at the account level, building relationships with key off-premise decision makers, and educating them on reserve brand features and benefits to drive sales in strategically important image accounts. This role requires a passion for the Reserve portfolio, strong brand knowledge, and excellent communication skills.

Key Responsibilities

  • Activate reserve brands at key retail accounts
  • Support the evaluation and selection of key market accounts
  • Recruit brand advocates among key store staff and build relationships with them
  • Coordinate and execute consumer samplings and educational sessions with key retail stores
  • Execute educational brand sessions for key account staff along with tastings
  • Execute Spirit Consultation Sessions with key retail outlet staff
  • Support in the planning and execution of promotional activities at select sponsorship events
  • Work closely with the BBG sales team to ensure strong communication of weekly schedule and activities
  • Create a public profile and presence through various social channels to elevate the image of reserve brands and key retail accounts
  • Manage budgets and ensure full spend is utilized to achieve goals
  • Competitive reporting via BBG proprietary sales force automation tool
  • Track and achieve assigned set of monthly KPIs
  • Complete in-person and online brand and activation training within set timelines

Qualifications

  • Bachelor's degree required
  • 3+ years of sales experience, with preference for history in the spirits industry
  • Demonstrated ability to manage significant marketing and promotional budgets
  • Ability to manage multiple stakeholders, internal and external while building relationships
  • Excellent communication skills: verbal, listening, and written
  • Strong organizational and multi-tasking capabilities
  • Excellent promotional and analytical background
  • Seek out new ideas, exhibit initiative, and be proactive
  • Demonstrated capability in training
  • Knowledge of Liquor Board Regulations, market trends, and competition


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