Senior Marketing Automation Specialist

2 weeks ago


Toronto, Ontario, Canada IFG International Financial Group Ltd Full time
Job Description

As a Senior Marketing Automation Specialist at IFG International Financial Group Ltd, you will be responsible for leveraging Salesforce Marketing Cloud to build campaigns that drive meaningful results. This is an exciting opportunity to join our team and contribute your expertise in data-driven marketing strategies.

The role involves using data to identify campaign opportunities and developing client lead lists in support of customer acquisition and retention strategies. You will also gather requirements, develop campaigns, and obtain solutions document requirements sign off while interfacing with business partners from different channels of the campaign.

A significant amount of time will be spent on coding, utilizing campaign design methods and tools such as Salesforce Marketing Cloud and IBM's Campaign Management application (previously UNICA).

To succeed in this role, you will need strong knowledge and experience of Amp Script, HTML & SQL, as well as database marketing, relational databases, and Business Intelligence (BI) User Interfaces.

We are looking for candidates with 1-3 years of experience in Salesforce Marketing Cloud and a proven track record of developing, deploying, and managing email campaigns. Additionally, certification in Salesforce Marketing Cloud and previous experience in the financial industry are highly desirable.

If you have the skills and qualifications we're looking for, please submit your resume for consideration.

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