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Ad Products Manager

2 months ago

Halifax, Nova Scotia, Canada Meridia Recruitment Solutions Full time
About the Role

We are seeking a highly skilled Ad Products Manager to join our team at Meridia Recruitment Solutions. As a key member of our organization, you will be responsible for developing and implementing a strategic roadmap for advertising products and features, aligning them with customer insights and business priorities.

Key Responsibilities
  • Develop and Implement Advertising Strategies: Craft a comprehensive plan for introducing new advertising products and features across our channels, guided by customer preferences and business objectives.
  • Design Engaging Ad Placements: Build compelling ad placements and formats that attract attention and achieve results, while also measuring effectiveness for advertisers.
  • Coordinate with Channel Owners: Work with channel owners to ensure the seamless rollout of ad serving capabilities and the expansion of ad placements across websites, apps, and email platforms.
  • Lead Ad Tech Vendor Management: Conduct assessments of potential ad serving vendors, using structured evaluation criteria and proof-of-concept testing to identify the best partners. Lead the selection process for new ad tech vendors, ensuring timely and efficient contracting and procurement to meet business needs.
  • Oversee Ad Tech Vendor Relationships: Oversee and manage relationships with ad tech vendors, including contract negotiations, performance monitoring, and feedback to ensure compliance with service agreements.
Requirements
  • 5+ Years of Experience: 5+ years of professional experience in an advertising product management within a media, tech, commerce, or similar industry.
  • Ad Tech Expertise: Hands-on experience in various digital ad formats and familiarity with advertising channels and ad tech vendor landscape crucial for driving campaigns; expertise includes video, search, and banner ads; ad placements; buying and selling methods (auction-based and direct); and measurement techniques.
  • Vendor Management: Proven background in ad tech procurement, vendor management, contract administration, and managing supplier relationships.
  • Customer-Centric Approach: A customer-centric approach to product management.
  • Analytical and Communication Skills: Strong analytical, communication, and negotiation skills, with a knack for leveraging analytics to craft compelling sales strategies that resonate with clients and drive results.
About Meridia Recruitment Solutions

Meridia Recruitment Solutions connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.