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Executive Director

1 week ago

Mississauga, Ontario, Canada The Talent Company Full time
Job Overview

The Talent Company is a trusted Canadian company dedicated to improving global health through high-quality, science-backed nutritional supplements.

About the Role
  • We are seeking an experienced General Manager to oversee all aspects of our business operations, driving digital growth, revenue expansion, retail development, and team leadership.
  • This role requires a strategic leader with a strong background in Consumer-Packaged Goods (CPG) or related industries.
Key Responsibilities

Digital Growth & E-Commerce Expansion:

  • Develop and execute a comprehensive digital marketing strategy to increase online visibility, website traffic, and conversion rates.
  • Optimize website engagement to ensure a seamless and positive user experience.
  • Implement and monitor paid advertising campaigns (Google Ads, social media, SEO) to drive sales growth.
  • Scale the company's presence on digital marketplaces (e.g., Amazon, Shopify) while maintaining brand integrity.

Revenue Growth & Sales Strategy:

  • Set and achieve ambitious revenue targets by diversifying digital and retail revenue streams.
  • Develop a robust sales strategy informed by market trends, customer insights, and competitive analysis.
  • Build sales plans across Canada, the US, and international markets, focusing on both digital and retail channels.

Retail Partner Development:

  • Strengthen relationships with existing retail partners through tailored support, co-op opportunities, and performance reviews.
  • Develop new partnerships with health food stores, pharmacies, and professional practitioners to expand the brand footprint.
  • Launch a standardized retail training program to educate partners on the value and benefits of the product line.

Brand Positioning & Awareness:

  • Enhance the brand's positioning as a trusted Canadian company through strategic digital marketing initiatives.
  • Collaborate with influencers, bloggers, and healthcare professionals to build credibility and expand brand awareness.
  • Represent the brand at industry events, expos, and conferences to build partnerships and generate leads.

Operational Excellence & Team Leadership:

  • Lead cross-functional teams (marketing, sales, logistics, and customer service) to align on strategic goals and execution plans.
  • Use data-driven decision-making to measure ROI and optimize strategies.
  • Build and mentor a high-performing team to achieve short-term sales goals and long-term growth objectives.
  • Manage budgets effectively to ensure profitability.

Regulatory Compliance & Market Adaptation:

  • Ensure all products meet Health Canada regulations and maintain the highest quality standards.
  • Align operational processes with GMP SOPs to adhere to Health Canada licensing requirements.