Senior Marketing Strategist
3 days ago
Marketing Manager
We're seeking a seasoned marketing professional to join our team at Engine Digital. As a Marketing Manager, you'll play a key role in developing and executing our marketing strategy, driving growth and awareness for our agency.
This is a unique opportunity to join a dynamic team and contribute to the success of our clients. If you're passionate about marketing, have a strong understanding of digital marketing tools and tactics, and are looking for a new challenge, we'd love to hear from you.
Responsibilities:
- Manage the development and execution of our marketing calendar, ensuring alignment with business objectives.
- Lead the creation and deployment of thought leadership content across social media channels.
- Oversee the production and distribution of our monthly email newsletter, working closely with our design team.
- Develop and manage project case studies, coordinating asset production and content writing.
- Collaborate with our Executive Design Director to submit our work to design galleries and award shows.
- Conduct quarterly SEO audits to maintain top rankings for key terms and provide insights for content improvements.
- Partner with our paid media consultant to track campaign performance and provide leadership with ongoing reports and insights.
- Work with our PR consultant to coordinate media opportunities, press releases, and outreach efforts.
Requirements:
- 5+ years of experience in B2B marketing within a professional services firm.
- Comprehensive understanding of digital marketing tools, tactics, methodologies, and strategies that drive qualified leads.
- Strong content strategy, copywriting, and editing skills, with an appreciation for brand voice and working knowledge of SEO.
- Proficiency in email marketing, including tools like Campaign Monitor and subscriber list growth.
- Experience with Google Analytics, including reporting and finding insights in the data.
- Familiarity with paid media, specifically LinkedIn and Google Adwords.
- Strong research, planning, organization, and communication skills.
- Ability to work independently, coordinating concurrent projects and managing deadlines.
- Experience using AI tools for research, planning, and content creation.
- A self-starter with an entrepreneurial spirit and a competitive disposition.
This role is open to candidates in Vancouver (Hybrid) or remote within Canada, with a preference for Toronto.
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