Senior Social Media Manager, TD Direct Investing

3 weeks ago

Toronto, Ontario, Canada The Toronto-Dominion Bank (Canada) Full time

About the Role

We are seeking a highly skilled Senior Social Media Manager to join our team at TD Direct Investing. As a key member of our social media team, you will be responsible for shaping the social voice and direction for our industry-leading team of DIY investing content creators.

Key Responsibilities

  • Create and evolve a winning social media strategy for TD Direct Investing based on a deep understanding of social media users, platforms, trends, and business objectives.
  • Develop and manage our social media content roadmap that aligns content to the social media strategy and effectively prioritizes across user demands and segmentation strategies.
  • As the Product Owner for all social content, provide leadership to the content delivery pod for all social content to ensure that content meets intended objectives.
  • As the people manager for the Community Manager and Social Creative Manager, provide direction and leadership of the social team for them to excel and grow in their roles and careers.
  • In collaboration with marketing partners, drive the paid social media strategy with best practices aimed at growing our social community.
  • Gather, analyze, and act on key insights to help drive progress towards objectives and refine the social media strategy.
  • Research and identify new social media trends that can be leveraged to deliver engaging investing and trading content adapted for the expectations of social users.
  • Work closely with control partners to ensure that TD Brand standards and all compliance, legal, and other regulatory guidelines are adhered to. Where required, identify and mitigate high-risk matters that originate in social media.
  • Oversee our community/user engagement and response program, which includes performing periodic reviews to determine if procedures are being executed as required.
  • Host content when needed.

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