Director of Strategic Marketing
2 months ago
About Drivewyze:
Drivewyze is a pioneering company in the commercial vehicle transportation industry, dedicated to revolutionizing safety and sustainability through connected truck solutions. Our mission is to create a safer and more efficient transportation system, and we're committed to making a positive impact on the lives of drivers, fleets, and public agencies.
About the Role:
This is an exciting opportunity to join our revenue organization as a key member, driving our marketing and lead generation activities to the next level. As a Director of Strategic Marketing, you will be responsible for developing and executing a marketing strategy focused on the enterprise-level market segment, aligned with our organization's strategy, business objectives, and goals.
Key Responsibilities:
- Develop and Execute Marketing Strategy: Formulate and execute quarterly marketing plans and campaigns to grow revenue within the Strategic segment (large companies), working closely with the Strategic Accounts sales team on ABM strategy and execution.
- Lead Generation and Conversion: Work closely with the Business Development team and our Enterprise technology partners on campaigns to generate leads specifically in the Enterprise Partner segment, via campaigns deployed in collaboration with partners, as facilitated by partners, or via direct marketing efforts to fill the Enterprise partner funnel.
- Partner Account Management: Support the Drivewyze Partner Account Management team in executing on funnel filling marketing campaigns through our reseller, referral, and second-tier technology partners, in a scalable way.
- Content Creation: Create significant quarterly long-life lead generating campaigns such as webinar series, e-books, and testimonials, that can be leveraged as lead magnets through partner deployment, as well as through our digital and social marketing channels to our small, medium, and large market segments.
- Data-Driven Decision Making: Mobilize a growth and data-driven mindset, utilizing analytics and reporting to set direction and measure progress, ensuring the right metrics and automation are in place to identify and address funnel sticking points and improve conversion rates.
- Market Insights and Trends: Use insights, feedback, trends, market analytics, and industry best practices to guide tactics, initiatives, and future campaigns.
Requirements:
- 5+ years of experience in a performance marketing leadership role with a successful track record of high growth in a lead-generation (B2B) business.
- Previous experience managing enterprise lead generation and marketing campaigns.
- Previous partner marketing experience.
- Account Base Marketing (ABM) experience.
- Expertise in working with executive-level partner and customer representatives.
- Strong writing and communications skills.
- Strong interpersonal skills and ability to collaborate with cross-functional teams.
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