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Medical Writer
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Content Writer
2 months ago
We are seeking a talented Content Writer to join our Creative Services team at ICBC. As a Content Writer, you will be responsible for creating engaging and informative content for a variety of channels, including advertisements, reports, newsletters, website copy, video scripts, and social media.
Key Responsibilities- Create clear and compelling copy to engage and inform internal and external audiences, in consistent and appropriate styles across a range of corporate marketing and communications materials.
- Review and edit the work of distributed authors to maintain consistency in design, terminology and tone of voice, as well as compliance with corporate brand standards.
- Support the evolution of ICBC's writing community by being a resource for others in the organization.
- Facilitate meetings and brainstorming sessions with internal clients to understand specific industry concepts/language, data and insights to help in the development of campaigns and communications.
- Provide advice on the best approach to meet business objectives through the written word.
- Interpret creative briefs for concept development needs, product/services campaigns, or communications. This includes determining objective, target audiences, industry requirements and research.
- Support governance standards for content, including conducting audits and reviews.
- Plan priorities and adapt to changing demands and schedules.
- Knowledge of the following areas is required:
- Principles and practices of writing and editing for a variety of channels, from promotional to informational.
- Skills and experience to think strategically, and to contribute creative ideas and concepts in collaboration with other team members
- Experience linking corporate business functions and objectives with content creation
- Experience creating and socializing brand standards and content style guides
- Understanding of best practices in content for marketing, communications, and campaigns
- Knowledge of social media and content marketing
- Knowledge of communication tools, technologies and industry trends
- Membership with the Editors' Association of Canada or the Indigenous Editors' Association is considered an asset.
A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, we want you to be part of our team.
