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Senior Account Manager

2 months ago

Toronto, Ontario, Canada Fuse Marketing Group Inc Full time

About the Role:

Fuse Marketing Group Inc is seeking a highly skilled and experienced Senior Account Manager to lead our financial services clients in the development and execution of experiential marketing campaigns.

Key Responsibilities:

  • Develop and execute strategic plans for client marketing and sponsorship properties, including experiential and sponsorship marketing initiatives.
  • Lead internal teams in building and executing XM-focused campaigns for client marketing and sponsorship properties.
  • Mentor and manage junior team members in design, management, and execution of local and regional events, in conjunction with integrated programs.
  • Develop strong, professional relationships with clients, thoroughly learning their business and providing trusted support, and helping to identify client growth opportunities and trends in the XM & sponsorship space.
  • Define objectives for the account, and manage and lead internal and external partners to deliver against those objectives, communicating client issues to the Group Account Director when appropriate.
  • Accountable for the execution and quality control of XM-first initiatives from development of creative brief to project completion on schedule and within budget.
  • Work with our Strategy, Creative, and Production teams to ensure we deliver high-impact, results-oriented XM & sponsorship programs and events.
  • Development and delivery of strategic and creative presentations with senior client representatives and senior marketing peers, presenting experiential-first creative concepts, ideas, and plans.
  • Lead development of project estimates and management of estimate through to project completion in partnership with Project Management teams.
  • Attend monthly profitability meeting with Finance.
  • Manage and contribute to forecast planning on assigned clients.

Requirements:

  • At least eight years of relevant industry experience in XM agency/marketing services (Financial Services, Sport, and/or Cause XM experience is an asset).
  • Experience managing integrated programs (involving XM, digital, social, mass) and the agency processes needed to execute in these channels is a plus.
  • Strong experience building and presenting strategic recommendations for live brand experiences/partnerships in collaboration with Strategy, Creative, and Production teams.
  • Must have strong listening, communication (oral and written), and client service-driven expertise.
  • Must have high capacity and the ability to multi-task multiple projects with strong attention to detail.
  • A self-starter who can prioritize and organize numerous demands with quick turnaround using strong time management.
  • Experience in leading, managing, and coaching direct reports.
  • Demonstrated fiscal management skills.