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Senior Marketing Automation Manager

2 months ago

Toronto, Ontario, Canada Varicent Full time
Job Description

Job Title: Senior Marketing Automation Manager

Job Summary:

Varicent is seeking a highly skilled Senior Marketing Automation Manager to spearhead and execute a comprehensive customer marketing program that deepens engagement with existing customers. The ideal candidate will have a strong background in customer marketing, with a proven track record of developing and executing strategies that enhance customer engagement, retention, and upsell/cross-sell opportunities.

Key Responsibilities:

  • Develop and execute strategies and programs to expand Varicent's usage and product portfolio sales within key accounts
  • Launch and manage a comprehensive program to elevate customers as brand advocates and innovators, showcasing their success through various channels such as podcasts, blog posts, speaking slots, and case studies
  • Spearhead the development and management of Varicent's customer reference program, ensuring a robust database of customer testimonials, case studies, and success stories
  • Enhance Communication, Community, and Engagement: Develop and implement a personalized communication plan to foster community engagement, manage customer feedback sessions, and support regional user group events, ensuring alignment with customer needs and business goals
  • Drive Marketing of VIP program, Education, and Success Planning: Lead and drive marketing of exclusive resources, discovery sessions, and training to help customers maximize the value from Varicent products, support their business objectives, and reinforce the value proposition of their investment in Varicent
  • Manage Regional User Group Events and Webinars: Oversee the planning and execution of customer educational webinars and regional user groups
  • Establish and track key performance metrics such as customer engagement levels, revenue from cross-sell/upsell, and customer satisfaction scores, regularly adjusting strategies based on performance data and customer feedback

Requirements:

  • Minimum of 8-10 years in marketing, with a strong emphasis on B2B, SaaS, or technology sectors
  • Customer Marketing Experience: At least 5 years specifically in customer marketing or related roles such as customer engagement, retention, and advocacy within the technology or enterprise software sectors
  • Solid understanding of the enterprise software landscape, particularly in areas such as Sales Performance Management (SPM) and Customer Relationship Management (CRM)
  • Knowledge of customer marketing dynamics within these areas is beneficial
  • Program and People Management Experience: Experience in leading cross-functional projects and initiatives is required
  • Demonstrated ability in developing and executing customer marketing strategies and programs that enhance customer engagement, retention, renewals, and upsell/cross-sell opportunities
  • Proactive work style, able to initiate and drive projects to completion with minimal oversight
  • Strong analytical skills to leverage data in measuring the impact of customer marketing efforts and making informed decisions
  • Exceptional written communication skills, necessary for creating impactful customer communications and marketing materials
  • Experience in managing customer reference programs, including gathering and utilizing customer testimonials and case studies
  • Familiarity with digital marketing tools and platforms, including CRM systems, marketing automation tools, and customer feedback tools

What We Offer:

  • Become familiar with and take ownership of the current customer marketing initiatives
  • Begin identifying areas for strategic improvement in customer marketing efforts, particularly focusing on enhancing data utilization, customer community, and customer feedback mechanisms
  • Establish strong relationships with key internal stakeholders in the sales, product, and customer success teams and present an initial review of existing customer marketing strategies with proposed adjustments
  • Interview at least 3-5 customers to understand their needs and ways in which customer marketing can benefit them
  • Work on agenda, partnerships, and other details of planned November 2024 EMEA customer mini-conference(s)
  • Strategy implementation
  • Own: Implement new customer marketing strategies and provide guidance to customer event plans
  • Teach: principles of customer marketing and program pillars
  • Learn: Gain deeper insights into Varicent customer behavior and preferences through analytics and direct feedback to refine marketing approaches
  • Enhance the integration of customer marketing efforts with sales and marketing teams to ensure a cohesive customer journey and improved customer satisfaction
  • Own: Drive the expansion of customer marketing programs
  • Teach: Lead workshops or training sessions on customer marketing techniques and innovative customer engagement strategies
  • Learn: Stay updated with the questions customers are asking, top needs from customers as relate to customer marketing
  • Regularly update and optimize customer marketing programs and strategies based on ongoing analytics and customer feedback