Digital Marketing Specialist
2 weeks ago
Arcon Recruitment Services is seeking a highly skilled Digital Marketing Specialist to join our team in Castlebar, Co. Mayo.
Job OverviewWe are looking for a talented individual to work collaboratively with our digital marketing team to create and drive digital engagement, improve online conversion, and support wider digital marketing activities.
The ideal candidate will have a degree in Digital Marketing, Marketing, Communications, or a related field, and possess excellent analytical skills, attention to detail, and copywriting abilities.
- Work collaboratively with our digital marketing team to create and drive digital engagement and improve online conversion.
- Support wider digital marketing activities in conjunction with internal stakeholders and third-party suppliers.
- Manage the scheduling, deployment, and reporting of customer email campaigns on the Klaviyo platform.
- Manage and execute SMS campaigns.
- Plan and deliver email automations and workflows to help retain existing customers, drive conversions, and build brand loyalty.
- Proof-read emails for clarity, grammar, and spelling.
- Generate new creative email ideas and develop email A/B testing strategies.
- Work closely with our Klaviyo account manager to continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth.
- Ongoing management and continued segmentation of our email database.
- Track the performance of emails KPIs against weekly, monthly, and yearly targets and communicate the performance to internal stakeholders.
- Support with blog and social media content.
- Creation of online stock reports.
- Develop and implement Klaviyo platform growth plan.
- Analysis of data to inform future email strategies and campaigns.
- Forward planning and management of email marketing calendar.
The successful candidate will have:
- Degree in Digital Marketing, Marketing, Communications, or a related field.
- Ability to meet tight deadlines, multi-task, and respond quickly to changing business demands.
- Knowledge of email marketing platforms such as Klaviyo, Mailchimp, or Emarsys.
- Top-quality analytical skills; a significant part of this job involves gathering and analyzing data to help understand our customer base and suggesting improvements for the existing strategy.
- Ability to use design applications such as Canva or Photoshop.
- Excellent attention to detail.
- Excellent copywriting skills.
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