B2C Marketing Strategy Manager

2 weeks ago


Laval, Quebec, Canada Michelin Full time
Job Description

We are seeking a dynamic marketing leader with a strong consumer-centric focus, great collaboration skills, and a vision for transforming marketing strategies for powerful brands like Michelin.

This position will be part of an accelerated development program with a goal of positioning the new leader to rapidly gain experience and grow quickly within the organization. We are expecting this new passionate leader to gain experience and rapidly promote into higher-level marketing roles, including VP level Marketing roles, both in Canada and abroad.

  • Develop integrated marketing strategies that align with brand objectives to enhance consumer experience, drive engagement, and ensure a seamless journey across all touchpoints (PESO).
  • Cover all touchpoints, ensuring comprehensive coverage from owned channels (web, social, CRM, dealer experience group) to paid media.
  • Coordinate with Media Managers to execute plans for the Canadian market.


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