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Marketing Director, Global Impact

1 week ago

Calgary, Alberta, Canada Brightvision Capital Partners, LLC Full time
About the Role

As a key member of our Strategy and Market Development Team, the Marketing Director, Global Impact will be responsible for leading our marketing function in reaching the organizational goal of 100 million people with clean water, sanitation, hygiene, and safe storage solutions by 2030.

This role oversees a broad portfolio that encompasses strategic marketing, communications, strategic planning, public relations, event planning, social media management, and digital advertising. The incumbent will ensure that evaluation, analysis, and learning are part of every project as a core component to foster continuous improvement.

The ideal candidate will have experience in marketing-focused writing/editing, creative thinking, and production of marketing collateral and publications (print and digital). They will also possess strong understanding of today's news and media landscape, with the ability to think through how best to pitch stories to shrinking newsrooms.

Key Responsibilities:

  • Develop and execute on strategic marketing and communications plans aimed at accelerating CAWST's impact and reaching our goals.
  • Lead the Marketing team and build organizational capacity in marketing, communications, branding, digital, social, website, creative, public relations, donor support, advertising, and special events.
  • Write and edit clear, compelling copy for all marketing and communications materials, including social media, websites, digital ads, blogs, brochures, video scripts, email marketing, annual reports, and more.
  • Connect with global partners to gather and tell stories, with a focus on ethical storytelling. Write compelling stories that convey CAWST's work and impact for use in marketing campaigns and donor initiatives.