Marketing Strategist

6 days ago


Vegreville, Canada Double A Trailers Full time
Double A Trailers Marketing Specialist Role

We are seeking a skilled and motivated Marketing Specialist to drive our brand presence through creative content, effective digital campaigns, and thorough market analysis.

About the Role

This role will be key in driving our brand presence through creative content, effective digital campaigns, and thorough market analysis. You'll have the opportunity to contribute to multiple aspects of our marketing efforts, working in a collaborative environment to bring exciting projects to life.

Key Responsibilities
  • Content Creation & Management: Develop and manage engaging content across social media channels, YouTube, and our company website.
  • Digital Marketing: Design and execute digital marketing campaigns, leveraging tools such as Google Analytics, social media management tools, email marketing software to optimize results.
  • Brand Management: Work to strengthen and maintain the Double A Trailers brand, ensuring consistency across all marketing materials and channels.
  • Market Research & Analysis: Conduct market research and analyze data to identify trends, customer needs, and competitive positioning. Use insights to shape and refine our marketing strategy.
  • Website Maintenance & SEO: Continuously improve and optimize the company's website's performance, structure, and content to enhance user experience and SEO ranking, driving organic traffic and increasing engagement.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, or a related field, OR a background in Marketing, Communications, or a related field.
  • Digital Proficiency: Skilled in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software.
  • Communication Skills: Excellent written and verbal communication abilities.
  • Project Management: Strong project management skills, capable of driving projects from concept to completion and managing multiple projects at once.
  • Design Skills: Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
What We Offer
  • A competitive salary of $60,000 - $80,000 per annum, commensurate with experience.
  • An opportunity to work in a dynamic and collaborative environment.
  • The chance to develop your skills and expertise in marketing and communications.


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