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Marketing Executive

3 weeks ago

Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time
About the Role

The Omnichannel Marketing Manager will spearhead strategic planning, execution, and optimization of eCommerce, shopper marketing, and retailer media initiatives. This pivotal role is crucial in driving market share growth and achieving profitable sales for our brands.

Key Responsibilities
  • Develop small to large omni channel programs for key accounts such as Metro/Food Basics, and Walmart (Canada and USA) by collaborating closely with the cross functional team.
  • Design and implement tailored shopper/digital programs for individual accounts to drive engagement and conversions.
  • Collaborate with retail partners to create and execute media strategies that enhance brand presence and drive purchase intent across all retailer platforms.
  • Oversee agency partnerships to ensure effective media planning, creative development, and seamless execution of campaigns.
Requirements
  • E-Commerce Expertise: Proven experience in driving online sales and customer engagement.
  • Omnichannel Strategy: Successful track record in integrating online and offline marketing strategies for a seamless customer experience.
  • Creative and Analytical: Innovative thinker with a deep understanding of creating 360-degree programs focused on customer engagement and data-driven growth.
  • Data-Driven Decision Making: Strong analytical skills to interpret data, generate insights, and make informed decisions.