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Social Media Marketing Coordinator

2 months ago

Bedford, Quebec, Canada Tabrizi Rugs Full time
About the Role

We are seeking a highly skilled Social Media Coordinator to join our team at Tabrizi Rugs. As a key member of our marketing department, you will be responsible for developing and implementing effective social media strategies to engage our audience and drive business growth.

Key Responsibilities
  • Evaluate and Implement Communication Strategies

Develop and execute social media plans to achieve business objectives, including creating and curating content, managing social media campaigns, and analyzing engagement metrics.

Prepare Written Materials

Write and edit engaging content for social media platforms, including captions, posts, and stories, as well as create and distribute press releases, newsletters, and other marketing materials.

Conduct Surveys and Analyze Data

Collect and analyze data on consumer behavior and preferences to inform social media strategies and optimize content performance.

Initiate and Maintain Contact with the Media

Build and maintain relationships with media outlets, influencers, and other key stakeholders to secure press coverage and promote our brand.

Develop Marketing Materials

Create and maintain a portfolio of marketing materials, including social media assets, email templates, and other visual content.

Conduct Online Marketing and E-commerce

Develop and execute online marketing campaigns to drive website traffic, sales, and customer engagement, including social media advertising, email marketing, and e-commerce promotions.

Maintain Digital Database

Manage and maintain our digital database, including social media analytics tools, email marketing software, and other digital platforms.

Requirements
  • 2 years of experience in social media marketing or a related field
  • Strong understanding of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
  • Excellent writing and editing skills, with the ability to create engaging content for various audiences
  • Strong analytical skills, with the ability to collect and analyze data to inform social media strategies
  • Ability to work independently and as part of a team, with strong communication and collaboration skills