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Senior Marketing Coordinator

2 months ago

Vaughan, Ontario, Canada SPC Student Price Card Ltd. Full time
Senior Marketing Coordinator

We are seeking a highly skilled and versatile Senior Marketing Coordinator to join our team at SPC Student Price Card Ltd. This role requires a broad range of marketing skills and experience, including proficiency with AI tools and technologies.

Key Responsibilities:
  • Assist in the development and execution of marketing strategies and campaigns.
  • Conduct market research to identify trends, competitive landscape, and opportunities for growth.
  • Collaborate with team members to plan and coordinate marketing initiatives.
  • Track and analyze the effectiveness of marketing campaigns and initiatives.
  • Prepare regular reports on key metrics, providing insights and recommendations for improvement.
  • Utilize AI tools to enhance market research and predictive analytics.
Content Creation and Management:
  • Develop, execute, and manage high-quality B2B content that aligns with marketing strategies and objectives.
  • Write and edit blog posts that engage the target audience, improve SEO rankings, and drive traffic to the website.
  • Design and produce infographics to visually represent data and information.
  • Create detailed reports and presentations based on research findings.
Digital Marketing:
  • Manage and optimize digital marketing campaigns including SEO, SEM, social media, and email marketing.
  • Monitor and report on the performance of digital campaigns, using analytics to inform future strategies.
Event Planning and Coordination:
  • Support the planning and execution of company events, trade shows, and webinars.
  • Coordinate logistics, promotional activities, and post-event follow-up.
Public Relations and Communications:
  • Copywriting for all campaigns to deliver consistent and compelling messaging across all channels.
  • Develop and distribute press releases, media kits, and other PR materials.
Research:
  • Conduct market research to identify new opportunities and trends.
  • Analyze competitor activities and strategies.
  • Gather and interpret data to inform marketing strategies and decisions.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 4-6 years of experience in a marketing role, preferably in a generalist capacity.
  • Strong written and verbal communication skills.
  • Proficiency in marketing software and tools.
  • Knowledge of digital marketing tactics and best practices.
  • Creative thinking and problem-solving abilities.
  • Excellent organizational and project management skills.
  • Ability to work independently and as part of a team.
  • Strong attention to detail and commitment to quality.
  • Experience with AI tools and technologies in a marketing context.

We offer a competitive compensation package, including health benefits, flexible work arrangements, and opportunities for professional growth and development.

At SPC Student Price Card Ltd., we value diversity and inclusion in the workplace. We are an equal opportunity employer and welcome applications from qualified candidates of all backgrounds.