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Customer Engagement Strategist

1 week ago

Toronto, Ontario, Canada Assent Full time
About Assent

Assent is a leading provider of supply chain sustainability solutions for top-tier manufacturers. Our comprehensive platform helps identify hidden risks and provide actionable insights to drive business success.

Job Description

We are seeking an experienced Customer Marketing Manager to join our team. This individual will be responsible for developing and executing customer marketing strategies that drive retention, expansion, and advocacy in a dynamic B2B SaaS environment.

The ideal candidate will have a proven track record of success in customer marketing, lifecycle marketing, or retention marketing, with a strong analytical mindset and experience leveraging data, AI, and automation to drive engagement and revenue growth.

This role will work closely with Sales, Customer Success, Product, and the ABM team to create data-driven, AI-powered programs that engage customers at the right time with the right message.

The successful candidate will be comfortable working cross-functionally and influencing teams in a fast-paced, high-growth environment.

Responsibilities
  • Develop and execute high-impact customer marketing programs that increase retention, deepen customer relationships, and drive expansion.
  • Own and optimize the customer lifecycle journey, identifying key touchpoints to improve adoption, reduce churn, and create expansion opportunities.
  • Partner with our ABM team to align customer marketing with account-based strategies, ensuring personalized and data-driven engagement.
Requirements
  • 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing—preferably in B2B SaaS.
  • Proven success driving retention and expansion programs with measurable business impact.
  • Strong analytical skills with experience leveraging data, AI, and automation to drive engagement and revenue growth.
  • Hands-on experience with marketing automation platforms (Pardot, 6sense) and CRM tools (Salesforce).
  • Excellent storytelling and messaging skills, with a knack for making complex concepts simple and compelling.
  • Comfortable working cross-functionally and influencing teams in a fast-paced, high-growth environment.