Director of Market Research and Analytics

4 days ago


Canada Aitopics Full time
Job Summary

The Director of Market Research and Analytics will lead a team of research analysts and modeling experts to develop and report on critical market trends, predictive modeling for market performance, competitor analytics, and business growth solutions for Aitopics' global operations.

This role will utilize various tools and platforms to coordinate qualitative and quantitative research, report on findings, and analyze actionable analytics solutions to meet market demand, and inform optimization across Aitopics' business units, respond to trends, and optimize Aitopics' offerings across its global network.

Key Responsibilities
  1. Market Research and Analytics Team Leadership
  • Supervise day-to-day teams responsible for developing and executing a vision for the unit that meets strategic decision-support needs across Aitopics' business units.
  • Develop and execute on a research methodology using multiple resources that will accurately project the market potential, life, and size of proposed programs across all levels and locations.
  • Using information gathered from professional association memberships, labor market vendors, professional publications, environmental data, labor and economic data, and personal research, build reports that outline the short- and long-term viability for new programs that Aitopics may be considering.
Tactical Plan Execution and Coordination of Teams across Functions
  • Develop and manage execution of the market research function through effective project management skills.
  • Develop and execute assigned targeted marketing and communications initiatives ensuring quality, effectiveness, consistency, and efficient use of resources.
  • Utilize project management skills to complete projects on schedule and on budget.
Measurement and Reporting
  • Effectively track and measure success of the market research and analytics function and ROI through regular monitoring and reporting of data through the entire project and enrollment funnel, from lead generation and nurturing through enrollment.
  • Ensure a clear methodology and goals are set and communicated down through the teams.
Manage Relationships with Internal Stakeholders and External Partners
  • Build and maintain relationships with internal Aitopics partners including all business unit leadership and staff, marketing, and academic partners across departments within Aitopics.
Requirements
  • Proven track record of delivering data-driven insights and recommendations that have led to improved marketing performance and business growth.
  • Experience working with large datasets and complex data analysis techniques.
  • Strong knowledge of digital marketing channels and strategies.
  • Familiarity with marketing automation platforms and customer relationship management (CRM) systems.
  • Excellent understanding of data privacy and security regulations.
  • Strong analytical skills, with the ability to analyze complex data sets and draw meaningful insights.
  • Proficiency or academic understanding in data analysis tools, such as SQL, Python, R, or similar.
  • Experience with analytics platforms, solutions, and tools like Tableau, Slate, Google Analytics, Lightcast, Snowflake, Adobe Analytics, Hanover, Clearing House, IPEDS, or similar.
  • Strong knowledge of statistical analysis and modeling techniques.
  • Project management, critical thinking, and leadership communication and team management skills.


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