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Category Management Specialist
2 months ago
We are seeking a highly skilled Category and Retailer Management Analyst to join our team at The J.M. Smucker Co. This role will play a critical part in driving business results through the activation of category insights at our key accounts.
Key ResponsibilitiesThe successful candidate will be responsible for creating customer-specific category deliverables, combining various data sources to draw insights and presenting implications and opportunities. They will also work closely with Account Managers to support business initiatives and overall sales targets.
Data Mining & Story Creation
- Create data stories through combining various data sources (NielsenIQ, Retailer Specific POS Platforms, Panel Data etc.) for your respective Account Team that address JM Smucker focus areas and external business pressures (price, promotion, distribution, assortment, and merchandising)
- Connecting the dots to draw insights from the data and presenting the implications/opportunities
- Uncover and develop actionable category opportunities and insights in relation to listings, pricing, assortment, merchandising and promotion to drive category results
- Use a category-centric approach in supporting product launches and/or line extensions
- Identify trends and impact of promotions and distribution opportunities
- Provide planogram analysis including space to sales, SKU productivity and listing/delisting recommendations
The Customer
- Build relationship with our Retailers through providing non-biased insights, strategies, and effective category plans to drive business results
- Leverage our knowledge of our categories, consumers, and shoppers in building opportunities during Joint Business Plans and Category Reviews
- Integrate shopper centric insights into customer presentations
- Attend and present at customer & sales meetings
Internally
- Work closely with Account Managers supporting their business initiatives and overall sales targets
- Build cross-functional relationships with Category Strategy and Shopper Insights Analysts
To be successful in this role, you will need:
- Relevant Degree, Diploma and/or equivalent experience required
- 2+ years of relevant experience.Consumer-Packaged Goods experience is an asset
- Category Management, Account Manager or Sales Rep experience is an asset
- Effective communication and technical skills, ability to create presentation-ready customer decks utilizing PowerPoint
- Familiarity with any of the following (NielsenIQ, Circana, Dunnhumby, Retail Link, JDA) is an asset
- Natural curiosity in the exploration and mining of data
- Independent, initiative-taking, ability to multi-task and prioritize
The J.M. Smucker Co. is a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. We are committed to a diverse and inclusive workplace and are an equal opportunity employer.
