Vice President of Growth Marketing

4 weeks ago

Toronto, Ontario, Canada Tbwa ChiatDay Inc Full time
Job Title: Vice President, Private Brands

Kensington Tours is a luxury tour operator that offers bespoke, private-guided experiences to extraordinary destinations around the world. We're seeking a highly analytical and results-driven growth marketer to join our team as Vice President of Growth Marketing.

Key Responsibilities:
  • Develop and lead a comprehensive growth marketing strategy across paid, organic, and digital channels to drive customer acquisition and retention.
  • Manage a significant 8-figure marketing budget, optimizing campaigns for strong return on investment (ROI) and influencing key business metrics.
  • Build, execute, and manage a growth marketing plan to achieve revenue goals, including ownership of prospect and lead email marketing campaigns.
  • Develop acquisition and retention strategies across channels such as paid search, SEO, email, affiliate marketing, TV, podcasts, influencer marketing, and direct mail.
  • Collaborate with UX/UI, sales, and marketing teams to identify, test, and roll out improvements in messaging, pricing, and user experience.
  • Lead a data-first approach by continuously analyzing marketing performance with advanced analytics tools like Google Analytics, HubSpot, and Google Tag Manager.
  • Ensure end-to-end campaign tracking processes are in place and provide data-driven insights to senior leadership.
  • Lead and mentor a team of performance marketing professionals, providing guidance and support to drive individual and team success.
  • Oversee SEO strategy and execution to ensure content is optimized and activated effectively.
  • Manage and scale initiatives across digital and offline channels using strategies such as A/B testing, audience segmentation, and ad performance optimization.
Requirements:
  • 15+ years of experience in digital, performance, and growth marketing with a focus on user acquisition and customer retention.
  • Proven success managing a marketing budget of $20 million or more, with a strong track record of optimizing CAC and CLV.
  • Experience managing large-scale media with a focus on performance improvement.
  • Proven leadership in managing high-performing teams and collaborating with cross-functional stakeholders.
  • Excellent written and verbal communication skills, capable of presenting complex strategies and performance updates to senior leadership with clarity and confidence.
About Us:

Kensington Tours is an award-winning luxury tour operator that offers bespoke, private-guided experiences to extraordinary destinations around the world. We're committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

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