Senior Marketing Strategist

3 weeks ago

Victoria, British Columbia, Canada Randstad Canada Full time
Job Summary

We are seeking a highly skilled Senior Marketing Specialist to support player engagement and retention strategies for a one-year maternity contract, with the potential for extension to a permanent role. In this position, the specialist will create campaigns aimed at activating, engaging, retaining, cross-selling, and increasing customer lifetime value for a portfolio of successful mobile games. This role involves developing lifecycle-based communication programs targeting player segments across email, mobile, and social media, as well as assessing performance and optimizing campaigns. Collaborating with internal teams to navigate strategy and execution will be essential.

Key Responsibilities
- Leverage the CRM platform to develop cross-channel customer journeys (email, push, in-app messaging, social media) using user segmentation and dynamic/triggered messaging to optimize campaigns.
- Collaborate with the Product Manager to develop and implement lifecycle campaigns, including campaign planning/design, targeting, list management, campaign health monitoring, and post-campaign analysis.
- Work with the Data Analytics team to create reporting that measures campaign effectiveness and channel-level impact.

Requirements
- 3+ years of CRM/direct marketing experience in a multi-faceted and creative environment.
- Experience with a major Customer Engagement platform.
- Experience in planning and executing multi-channel direct marketing CRM programs, including social media, email, mobile push, and in-app messaging.
- Strong analytical skills with a focus on data-driven decision-making.
- Excellent project management skills with a proactive approach to achieving goals, on-time delivery, and operational excellence.
- A Bachelor's Degree or equivalent experience.

Preferred Qualifications
- Experience in mobile gaming or lifecycle-based businesses.
- Familiarity with Leanplum/Clevertap.
- Experience with A/B and multivariate testing.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the entire employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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