Data Science Expert for Marketing Analytics
2 hours ago
At Superior Propane Inc., we are seeking an experienced Data Scientist to join our customer marketing team. As a leading propane provider in Canada, we strive to provide excellent service and support to our customers.
Job DescriptionThe ideal candidate will have a deep understanding of machine learning, customer segmentation, and marketing analytics. You will analyze customer behavior, integrate internal and third-party data, and leverage insights from marketing tools to optimize strategies and enhance customer experiences.
- Analyze large datasets to identify trends, patterns, and opportunities for targeted marketing campaigns and strategic decision-making.
- Conduct spatial analysis to uncover patterns and trends in location-based data using GIS tools, supporting strategic decisions and enhancing customer insights.
- Work with marketing, sales, and operations teams to translate data insights into actionable strategies, improving customer engagement.
- Perform market research and competitor analysis using data mining techniques to identify new growth opportunities.
- Design and execute A/B tests and multivariate experiments to optimize marketing performance across various channels (email, digital ads, direct mail).
To be successful in this role, you will need:
- A Bachelor's degree in Data Science, Statistics, Applied Mathematics, Computer Science, or equivalent experience.
- 3-5 years of experience in data science or advanced analytics roles, preferably in marketing or customer analytics.
- Proficiency in programming languages such as SAS, Python, R, and/or SQL.
- Experience with AI techniques, machine learning models, and data integration.
- Hands-on experience with data visualization tools like Power BI, Tableau, or Looker.
- Familiarity with CRM and CDP concepts and their marketing applications.
We offer a competitive salary of $120,000 - $150,000 per year, depending on experience. Additionally, we provide:
- Health benefits right from the start, including health and wellness spending accounts and maternity leave top-up.
- Flexible hybrid work options to help you manage your personal and professional commitments.
- Access to our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life's challenges.
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