Senior Marketing Strategist for Reverse Mortgages

1 week ago


Toronto, Ontario, Canada Disability Solutions Full time
Role Overview

This role is responsible for driving growth in our reverse mortgage business through effective marketing strategies. The ideal candidate will have experience in a similar role, with a strong background in marketing, communications, or a related field. A post-secondary education is required, along with substantial project management experience and technical knowledge of CRM, Lead Management Automation, web reporting, and analytics.

The successful candidate will be an expert in developing content strategies, working with creative teams, and translating data into business insights. They will also be able to think critically, challenge the status quo, and deliver solutions that fit within the organization's culture.

Responsibilities:
  • Growth Strategy Development: Collaborate with marketing, sales, and credit leadership to develop a comprehensive growth strategy for our reverse mortgage business.
  • Marketing Program Execution: Oversee the execution of marketing programs, including lead generation, lead nurturing, and customer acquisition.
  • Analytics and Insights: Analyze data to inform marketing decisions and provide actionable insights to stakeholders.
  • Team Collaboration: Foster strong relationships with internal stakeholders, including marketing, sales, and product teams.
What We Offer

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience, as well as a range of benefits, including medical, dental, vision, life, and disability insurance. Additionally, we offer an employee share purchase plan, maternity/parental top-up, generous vacation policy, and virtual events to connect with colleagues.



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