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Digital Marketing Specialist

2 months ago

Vernon, British Columbia, Canada HRPivot Full time
Job Title: Digital Marketing Coordinator

Karen Kane, a certified B Corp brand, is seeking a Digital Marketing Coordinator to drive the growth of our inbound sales and build a strong brand presence through online and offline marketing channels.

Responsibilities:
  • Develop and execute digital marketing campaigns across paid search, social media, email, and affiliate marketing channels.
  • Collaborate with the team to plan and implement marketing strategies that adapt to changing inventory positions and brand initiatives.
  • Review and approve ad content for digital media channels.
  • Work closely with the Customer Service team to ensure a seamless online experience for customers.
  • Research new ecommerce solutions and companies offering initiatives to solve customer problems.
  • Manage marketing and PR expenses, including issuing purchase orders and insertion orders.
  • Assist in managing company website content and SEO strategies.
  • Work with third-party agencies to implement email, SEO, SEM, affiliate marketing, and paid social strategies.
  • Manage content for two brands' social media accounts.
Qualifications:
  • 2-4 years of marketing experience with a strong understanding of digital marketing.
  • Knowledge and interest in fashion and apparel.
  • Excellent organizational skills and ability to work individually and in teams.
  • Proficiency in Microsoft Office and Adobe suites.
  • Knowledge of Shopify, Trello, Google Analytics, Klaviyo, and MailChimp is a plus.
  • Strong knowledge of social media channels, including Facebook, Instagram, and Pinterest.
Benefits:
  • 401k plan with partial company match.
  • Comprehensive healthcare, dental, and vision plan.
  • Clothing discount.
  • Life insurance with additional voluntary life insurance policy.
  • Voluntary short-term and long-term disability policies.
  • Voluntary free annual biometric health test.
  • Early access to company sample sales.
  • Company-sponsored Wellness program.
  • Access to free monthly health and mindfulness webinars.
  • Seasonal monetary awards for participation in company Fitness Challenges.
  • Partial healthcare-subsidized fitness membership to 10,000 gym locations across the country.
  • Company-subsidized discounts to theme parks and local attractions.