Market Research Analyst
4 weeks ago
Argus Machine Co. Ltd. is seeking a skilled Market Research Analyst to join our team. The successful candidate will be responsible for collecting, analyzing, and interpreting market data to inform strategic business decisions.
Key Responsibilities:
- Develop and implement methods for collecting market metrics and KPIs.
- Provide regular reports on marketing and sales performance.
- Support the integration of lead data and the lead qualification process within our CRM system.
- Measure and report on the effectiveness of our brand and marketing strategies.
- Train stakeholders on our Standard Operating Procedures (SOPs) and departmental processes.
- Analyze data to interpret market trends and provide actionable insights.
- Translate data into impactful storytelling and data visualization.
- Formulate reports and make recommendations for market and customer identification.
Requirements:
- Bachelor's degree in economics, commerce, or business administration.
- 3-6 years of experience in market research, market analysis, or business analytics.
- Strong interpersonal, communication, organizational, and project management skills.
- Excellent verbal, written, and analytical skills.
- Knowledge of marketing analytical tools such as Google Analytics.
- Comprehensive understanding of marketing concepts and metrics.
About Us
Argus Machine Co. Ltd. is an employee-owned organization that values diversity and innovation. We strive to create a culture that encourages open communication and continuous improvement.
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