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Outreach and Engagement Analyst
1 week ago
About Our Company
">We're Power TakeOff, Inc., a software and implementation company dedicated to reducing business energy consumption through data-driven solutions. With a strong focus on making an environmental impact, we've been delivering innovative products and services since 2007.
">Our Vision
">We aim to be a leader in the DSM industry, providing cutting-edge solutions to help businesses reduce their energy consumption and contribute to a sustainable future.
">Job Description
">This position requires an experienced Email Marketing Analyst to lead the development and improvement of our email outreach by creating and managing email campaigns that meet or exceed performance metrics and energy savings goals.
">Key Responsibilities
">- ">
- Lead the development and execution of targeted email campaigns to meet business objectives">
- Understand campaign scope and constraints, creating detailed execution plans">
- Create email campaign templates with automated input fields for personalization">
- Test automated inputs before launching campaigns">
- Configure and manage email marketing platforms to meet company needs">
- Act as point of contact with vendors and execute fully automated and semi-automated email campaigns">
- Analyze and report relevant metrics and campaign results to identify improvement opportunities">
- Assist with ROI calculations and create reports on campaign performance">
Requirements
">- ">
- Bachelor's degree in Marketing, Communications, or related field (preferred)">
- 2-5 years of experience in email marketing or digital marketing role">
- Attention to detail and ability to handle multiple campaigns and meet deadlines">
- Adaptability and willingness to learn industry trends and best practices">
- Absolute integrity to work within company protocols and maintain data security">
What We Offer
">- ">
- Medical insurance including vision and dental">
- Healthcare contributions">
- Retirement plans with company matching">
- Student Loan Incentive Repayment Program">
- Paid vacation days and holidays">
Work Environment
">We are a 100% virtual company with flexible work arrangements, allowing for work-life balance. While many employees are based in the areas around Denver, CO and Kitchener-Waterloo, Ontario, residence in these hubs is not required. We offer relocation assistance and cover travel expenses for occasional trips.