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Marketing Strategist

2 months ago

Halifax, Nova Scotia, Canada Malibu Events Promotions Full time
Marketing Specialist

As a key member of our team, you will be responsible for crafting the narrative around our product and driving its adoption. Your expertise in digital marketing, product marketing, and product management will be essential in educating internal and external stakeholders about our product features and benefits.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy to promote our product and drive sales.
  • Collaborate with the product team to create engaging content, such as sales enablement documentation, case studies, product videos, and website copy.
  • Assist sales team members on calls with prospects to provide in-depth product information.
  • Present and speak both internally and externally to promote the story of our product.
  • Measure and optimize the buyer journey to improve product feature adoption and usage.
Requirements:
  • BA/BS degree or equivalent working experience.
  • Past experience in digital marketing, product marketing, and/or product management.
  • Excellent written and verbal communication skills.
  • Proficiency in content management systems.
  • Ability to work collaboratively across functions and departments.

We are looking for a talented and motivated individual who can bring our product to life and drive its success. If you have a passion for marketing and a knack for storytelling, we encourage you to apply for this exciting opportunity.