Advertising Operations Expert

7 days ago

Toronto, Ontario, Canada GroupM Full time
Job Description

The Advertising Operations Expert is responsible for overseeing all day-to-day campaign activity for assigned brands and campaigns, owning account management, service, planning, setup, and activation of programmatic campaigns for clients. This role requires a deep understanding of programmatic advertising, including knowledge of key platforms, their pros and cons, and the ability to navigate ad-server and ad-verification platforms.

Main Responsibilities:
  • Ensured campaign timelines were adhered to at every step of the process – plan deadlines, creative trafficking, go-live date.
  • Managed project and account operations of campaigns from beginning to end – from initial briefings, planning, platform setup and go-live to post reporting.
  • Participated in discussions about potential campaigns and attended new campaign briefings, including assisting agencies with RFPs.
  • Developed and implemented effective programmatic plans for clients using a programmatic background and knowledge of DSP capabilities.
  • Communicated all media plan requirements correctly to relevant teams and entered accurately in appropriate platforms.
  • Worked across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools, and analytics/reporting.
  • Established respectful relationships with internal and external teams.
  • Utilized optimization tools and resources to hit performance goals, ensuring full delivery on campaigns and recommending alternatives when needed.
  • Managed and optimized all in-house tactics as per defined best practices, managing pacing, performance, and quality with direct actions in console or providing optimizations and pacing guidance to coordinators.
  • Documented regular and detailed optimization notes and campaign insights.
  • Aware of programmatic landscape and partner value proposition.
  • Contributed to client meetings, brainstorms, and presentations.
  • Introduced innovation – came up with new ideas, processes, and additions to services, planning, and trading toolkits.
  • Provided mentorship/teaching – actively involved in improving team coordinators' skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they set up and optimized campaigns.

Requirements:
  • Ability to manage multiple priorities, deadlines, and client demands.
  • Knowledge of programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed).
  • Understanding of key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon.
  • Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy.
  • Ability to navigate ad-server and ad-verification platforms and pull reports as needed.
  • Excellent communication and interpersonal skills.
  • Possession of passion for problem solving and digital media.
  • Strong attention to detail.
  • Proficient in Microsoft Office Suite including Word, Excel, PowerPoint, and Outlook.
  • Demonstrated ability using Excel, including pivot tables, basic formulas, and visualizations.

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