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Digital Communications Associate
2 months ago
Empower Your Impact in a Global Workplace
At OMERS, we're a purpose-driven pension plan that's committed to empowering our employees to make a meaningful impact. We're a dynamic and sustainable organization that's dedicated to delivering exceptional results for our members.
About the Role
We're seeking a highly skilled Digital Communications Associate to join our team. As a key member of our digital platform team, you'll play a crucial role in supporting the day-to-day operations of our websites and developing comprehensive multi-channel strategies.
Key Responsibilities
- Maintain and update our websites through our content management system (CMS), ensuring they're up-to-date, accurate, and aligned to best practices.
- Develop and implement search engine optimization (SEO) strategies to increase organic search visibility and ranking.
- Implement on-page and off-page SEO tactics, including keyword research, content optimization, link building, and technical SEO.
- Monitor, analyze, and report on key performance indicators (KPIs) for multiple channels.
- Utilize data analytics tools to identify trends, insights, and opportunities for optimization.
- Deliver actionable insights to stakeholders, using data analysis and automation techniques.
- Drive improvement in data reliability and quality through effective platform management.
- Conduct competitive analysis to identify market trends, benchmark performance, and inform strategy adjustments.
- Support the execution of multi-channel strategies across various platforms, analyzing campaign performance data to understand the effectiveness of strategies and tactics.
Requirements
- 3+ years of experience in a related role.
- Experience with web technologies and content management systems (CMS). Previous experience with Contentful CMS would be an asset.
- Strong understanding of SEO and data analytic tools. Experience with Site Improve would be considered an asset.
- PowerBI experience an asset.
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong attention to detail and organizational skills.
- Self-starter who works both independently and with a team, while fostering a collegial and creative team culture.
About OMERS
As one of Canada's largest defined benefit pension plans, we're committed to an inclusive, barrier-free recruitment and selection process that extends all the way through your employee experience. We're an equal opportunity employer that values diversity and promotes a culture of belonging and connection.
