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Digital Marketing Strategist

2 months ago

Markham, Ontario, Canada Sienna Senior Living Full time
About Sienna Senior Living

We are a leading owner and operator of seniors' residences in Canada, committed to providing care, support, and services to our residents and their families. Our mission is to empower our team members to deliver exceptional care and elevate the resident experience.

Job Summary

We are seeking a highly skilled Digital Marketing Strategist to lead our digital marketing initiatives and drive top-of-funnel lead generation and brand awareness. As a key member of our team, you will develop and execute cohesive digital marketing strategies, work collaboratively with our Sales team, and manage our relationship with a digital marketing agency.

Key Responsibilities
  • Lead the planning and execution of digital marketing initiatives, including SEO, SEM, and owned social media campaigns.
  • Work closely with our Sales team to develop omni-channel marketing strategies that support cross-functional business goals and objectives.
  • Manage the relationship with our digital marketing agency and oversee the digital creative process.
  • Develop and implement social media channel strategies and manage internal social media execution.
  • Lead website UX, content, analytics, and post-campaign analysis, working closely with our digital agency and Business Insights team.
  • Utilize data analytics tools and techniques to measure the efficiency and effectiveness of digital marketing initiatives.
  • Partner with internal colleagues and external vendors to optimize digital assets for the organization.
  • Closely monitor digital marketing trends and strategies, as well as the competitive landscape.
Requirements
  • University degree or college diploma in Business, Marketing, or a related field.
  • ~5+ years of relevant work experience in digital marketing campaign management and social channel management.
  • Exceptional project management skills with strong attention to detail.
  • Strong ability to prioritize multiple projects and work in a fast-paced environment.
About Us

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. We offer a welcoming culture that values diversity and differing perspectives, experiences, and beliefs. Our benefits program includes health and dental benefits, and we offer a hybrid work model with three days per week working at our corporate head office in Markham, ON.