Senior Content Strategist

2 weeks ago

Ottawa, Ontario, Canada Rewind Software Full time
Senior Manager, Content Job Description

As the Senior Manager, Content at Rewind, you will lead our content team and oversee the creation and distribution of high-quality, engaging content that aligns with business goals and customer needs. Your role involves developing a content strategy in collaboration with other marketing teams and ensuring that all content produced drives engagement, supports our demand generation efforts, and strengthens our brand's positioning.

You will work closely with teams across the organization, including Demand Generation and Product Marketing, to ensure our content meets business objectives and provides value to both prospects and customers.

To thrive in this role, you should have experience managing content creation in a B2B Tech environment, be able to optimize content for SEO, and use data to make informed adjustments to the strategy. You'll also be hands-on when necessary, creating content alongside your team to ensure we meet production deadlines and quality standards.

Key Responsibilities:
  • Develop and Execute a Content Strategy: Align with Rewind's business goals, focusing on driving prospect and customer engagement and supporting marketing initiatives.
  • Lead Content Team: Manage the writing and design functions, ensuring high-quality production of written content and visual assets that meet brand standards and business objectives.
  • Own Editorial Calendar: Ensure cohesive content planning, timely publication, and alignment with Rewind's broader marketing goals and initiatives.
  • Oversee Project Management: Manage a high volume of content across internal teams and external contributors, ensuring timely delivery and high-quality output.
  • Manage Rewind Blog: Make it the go-to source for all things SaaS data security, including industry news, how-tos, and expert insights.
  • Manage Organic Social Channels: Ensure consistent posting of engaging, relevant content that fosters community engagement, amplifies thought leadership, and drives traffic to key content assets.
  • Define and Manage Workflows: Provide feedback, mentor team members, and continually improve the quality and impact of content.
  • Create High-Quality Content: Produce content across multiple formats (e.g., blogs, whitepapers, case studies, and social media) when needed to support team capacity.
  • Collaborate with Cross-Functional Teams: Ensure content supports their objectives and resonates with target audiences.
  • Optimize Content for SEO: Ensure content is easily discoverable and meets performance goals.
  • Track and Report on Content Performance: Use data and analytics to refine the content strategy and maximize impact.
  • Manage Relationships with External Partners: Ensure quality and alignment with our brand voice and strategy.
  • Stay Up-to-Date on Content Marketing Trends: Identify new opportunities for innovation and improvement.
  • Support Budget Management: Help identify cost-effective ways to produce and distribute content.
  • Support Ad Hoc PR Initiatives: Collaborate on press releases, manage media inquiries, and coordinate with external PR partners to amplify Rewind's brand presence.
Qualifications:
  • 4+ years of experience in content creation or content leadership roles, with a strong focus on B2B Tech.
  • Demonstrated ability to develop and execute content strategies that support business goals.
  • Experience managing content teams, including providing feedback, coaching, and ensuring high-quality output.
  • Strong understanding of SEO principles and how to apply them to content creation and strategy.
  • Proven ability to analyze content performance using data and metrics to improve results.
  • Excellent written and verbal communication skills, with strong attention to detail.
  • Ability to thrive in a fast-paced environment, managing multiple projects and shifting priorities effectively.
  • Ability to collaborate across departments and communicate effectively with stakeholders at all levels.

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