Marketing & Business Development Specialist

6 days ago

Calgary, Alberta, Canada Qualico Canada Full time

About the Role

We are seeking a highly skilled Marketing & Business Development Specialist to join our team at Qualico Canada. This is an exciting opportunity for a motivated individual who is passionate about marketing and sales.

Job Overview

The Marketing & Business Development Coordinator will play a key role in supporting our sales team by identifying and qualifying sales leads, assisting in marketing duties, and scheduling appointments for qualified leads.

Key Responsibilities

  • Responding to inquiries from prospects and providing prompt follow-ups.
  • Identifying sales opportunities and qualifying leads from our database.
  • Sourcing leads, managing client relations, and resolving customer issues.
  • Assisting in developing marketing strategies and maintaining brand consistency.
  • Providing marketing materials and information on housing options.
  • Managing digital marketing, content schedules, and email campaigns.
  • Conducting website/software audits and updates.
  • Ensuring site appearance meets standards.
  • Creating and posting development videos on social media (e.g., community videos/photos for social platforms).
  • Engaging with buyers, sourcing reviews, and new homeowner photos.
  • Using email campaigns for buyer conversion.
  • Tracking lead activity, sales conversions, third-party websites, and competitor activity.
  • Assisting in executing marketing strategies in-house or at sites.
  • Providing support to assigned projects or duties.

Requirements

  • A strong communicator who clearly expresses thoughts in conversation and written communication.
  • An active listener who seeks to understand and listen to others in a non-judgmental way.
  • Mindful of diversity and dealing with sensitive situations using high integrity.
  • Excellent service-oriented, handling relations with customers, internal, and external parties with tact and diplomacy.
  • A creative problem solver who thinks outside the box for solutions without fear of failure.

Qualifications

  • Marketing Diploma/Degree or equivalent.
  • Strong verbal and written communication skills.
  • Minimum 3 years of related experience.
  • Valid driver's license and access to a reliable vehicle for site visits.
  • Social media platform experience including but not limited to Facebook/Instagram and TikTok.
  • Virtual sales skills including using video conferencing platforms and speaking clearly and effectively on camera.
  • Satisfactory verification of criminal record check.

Estimated Salary Range: $55,000 - $65,000 per year, depending on experience.

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